How does a marketplace start up initiate the demand and supply side to achieve network effects

The evolution of consumption has evolved over the time, and so have consumer habits. Over the last two decades, the volume and variety of online markets has been staggering, and it is now a must-have for almost any type of company providing services or products. These marketplaces are changing people's lives, pushing the boundaries of traditional businesses, and reshaping how start ups raise funds to develop new projects within their organizations. Online marketplaces must then be carefully designed in order to fully realize their potential. However, every new business entering a market faces a significant challenge in determining how to generate demand and supply on a platform in order to achieve long-term stability and operational success