Conceptualising organisational ethics talks

D.Litt. et Phil.The moral tone and ethical consciousness of an organisation are often reflected in everyday spoken discourse. Discourse (both written and verbal) sends a message about how an organisation does business. Ethical discourse, in turn, sends a message about the ‘right’ and ‘wrong’ way of conducting business, which helps people make better decisions. When business related ethical issues are openly and honestly discussed it propels ethical awareness which in turn may inspire responsible action. Ethical awareness increases responsiveness and sensitivity to ethical issues, as well as enhanced ethical decision-making. The notion of “moral” talk in organisations, i.e. talking about ethics, or organisational “ethics talk” (OET), has however, been scantily addressed in business ethics research and literature (the exception being the work of Waters and Bird in the late 1980s). It can be postulated that OET may be a powerful vehicle for the institutionalisation of ethics in the organisations. For it to be utilised optimally, it has to be placed under theoretical scrutiny before it can be applied in organisational ethics management initiatives. The primary objective of this research was to design an appropriate conceptual framework from which to develop a substantive model for (OET) in an attempt to clarify the concept and its components. A qualitative methodology with grounded theory as a research strategy was employed to develop the substantive model. Eight ethics experts (N=8) were purposively selected to partake as research participants, chosen because of their knowledge, education and experience in the field of business ethics. The research participants’ perceptions, experience and understanding of OET were explored to develop the substantive model. The primary data collection method was semi-structured interviews, which generated rich and descriptive data. The data was systematically analysed using grounded x theory. An in-depth literature review was undertaken following the fieldwork. This was integrated with results of the data analysis once the theoretical directions had become clear. Member checking was executed throughout the research process and a focus group was conducted to verify interpretations and substantiate the initial OET model. The outcomes of the focus group discussion resulted in the drafting of the final model for OET. Based on the findings, OET was defined as intra-organisational spoken or written articulation that reflects the consideration of the ethical interests of (a) the ‘self’ (e.g. organisation, the well being of its members in particular context), and (b) the ‘other’ (e.g. other internal and external stakeholders, other organisations, society). The central elements of the model consist of the following themes: enabling contextual factors, potential catalysts, barriers to OET and effects thereof, categorisation of OET, forms of OET, purposive and unintentional OET, motivations for OET and resulting effects (i.e. outcome versus no outcome)