Protected cultivation is an innovative way of raising seasonal and off-seasonal crops under a controlled environment. Vegetables and flower crops have tremendous potential to augment productivity, generate employment, utilize land efficiently and enhance export. This study was undertaken to assess the economic feasibility of protected cultivation in the high export potential zones of the Pune and Nasik districts of Maharashtra, India, by employing project analytical tools and the regression model. The results revealed that the cultivation of flowers and vegetables under protected cultivation was highly lucrative with high investment. The protected cultivation of rose and capsicum had higher cultivation cost (300%), gross return (250%) and n...