A Cognitive Stylistic Analysis of the Game 'Launcha Libre'

Playing games are the common activities among teenagers nowadays, especially when smartphone becomes massive devices for every communication. Playing games on smartphone can be either a killing-time activity or a wasting time activity depends on the people who use that facility. However, games nowadays can be used for educational learning materials which make the students more engaged to the class. This analysis offers an insight to use the game as the one of materials in teaching linguistics. By analyzing the language use in the names of the game characters and the conceptual system of the game, this research can be brought into the linguistic class. This research not only focuses on the names of the game characters but also to the game’s conceptual system which is used to promote the Mexican culture. The research method uses the screenshot feature of smartphone to collect the data and then the data were analyzed using cognitive stylistics. The names of the characters are created mostly by using puns and the game conceptual system is built basically by using metonymy