The Consequentializing Argument Against...Consequentializing?

Consequentializing involves both a strategy and conditions for its successful implementation. The strategy takes the features a target theory holds to be relevant to deontic evaluation of actions, and builds them into a counterpart ranking of outcomes. It succeeds if the result is 1) a substantive version of consequentialism that 2) yields the same deontic verdicts as the target theory. Consequentializers typically claim and their critics allow that all plausible alternative theories can be consequentialized. I demonstrate that even standard alternatives such as Aristotelean virtue ethics and Kantian ethics cannot be. The strategy either leaves out features relevant to deontic evaluation on such target theories, resulting in failure of deontic equivalence, or, if it is altered to include these features, fails to produce a substantive version of consequentialism. The consequentializing strategy thus demonstrates not that we are all consequentialists now, but why so many of us are not, that it is misguided to impose a consequentialist account of deontic evaluation upon alternative theories, that it is the commitment to a constraint on value rationales that distinguishes consequentialist theories, and that the plausibility of this distinctive constraint should be the focus of the debate going forward