Trends in media use among young people

Popularnost digitalnih medijev vedno bolj narašča, zato se veliko ljudi v primerjavi s tradicionalnimi mediji raje oziroma bolj pogosto odloča za digitalne medije. Med mladimi je ta trend še najbolj opazen, saj so mladi s temi mediji odraščali in tudi namenijo veliko časa družbenim omrežjem in spletu. Namen diplomskega dela je bil ugotoviti, kakšni so trendi v uporabi medijev med mladimi. Raziskovali smo, če se mladi v prostem času raje odločajo za tradicionalne ali družbene medije, zakaj te medije uporabljajo, za katera družbena omrežja se mladi najraje odločajo in koliko časa preživijo na teh družbenih omrežjih. V ta namen smo izvedli anketo s pomočjo portala za ankete 1ka. Dobljene rezultate smo statistično obdelali in analizirali. Ugotovili smo, da se mladi za pridobivanje informacij in za prosti čas najbolj pogosto odločajo za družbene medije in splet, najmanj pa za radio in tisk. Ugotovili smo, da so najbolj popularna družbena omrežja med mladimi Instagram, YouTube in Facebook ter da na družbenih omrežjih največ anketirancev dnevno preživi največ 2 uri. Ugotovili smo, da mladi družbena omrežja najbolj pogosto uporabljajo za pogovor s prijatelji, za zabavo in za pridobivanje informacij. Rezultati, pridobljeni s pomočjo te študije, lahko služijo za nadaljnje raziskave o trendih v uporabi medijev med mladimi.Digital media is growing more and more in popularity and many young people prefer or more often choose digital media over traditional media. Among young people, this trend is even more noticeable, as young people grew up with these media and also devote a lot of time to social networks and the Internet. The aim of the thesis was to determine the trends in the use of media among young people. We investigated if young people prefer traditional or social media in their free time, why they use these media, which social networks young people prefer and how much time they spend in these social networks. For this purpose, we conducted a surwey using the 1ka survey portal. The obtained results were statistically processed and analyzed. We found that young people use social media and the Internet most often fot information and leisure time, and radio and print the least. We found that the most popular networks among young people are Instagram, YouTube and Facebook, and that most respondents spend at most 2 hours a day on social networks. We found that young people most often use social networks to talk with friends, for fun and to get information. The results obtained through this study can be used for further research on trends in the use of media among young people