In this paper, the Fiber Reinforced Cementitious Matrix (FRCM) material is considered as a composite material obtained embedding a fiber grid into the mortar matrix. The mechanical response of the FRCM is, hence, derived through an homogenization procedure for periodic composite materials, considering the nonlinear behavior of the constituents. In particular, the mortar is modeled introducing a nonlocal damage constitutive law, characterized by two different damage parameters, in tension and in compression, and by a plastic response in compression. A linear response is considered for the fiber grid, while the possible decohesion of the fiber from the matrix is accounted for introducing suitable interfaces. The numerical procedure is detaile...