Add to ORKGTrust is a concept that has been widely studied in e-commerce since it represents a key issue in building successful customer-supplier relationships. In this sense, social software represents a powerful channel for establishing a direct communication with customers. As a consequence, companies are now investing in social media for building their social digital brand and strengthening relationships with their customers. In this paper, we present the preliminary results of an ongoing research aimed at investigating the role of social media in the process of trust building, with particular attention to the case of small-medium enterprises. Our findings show that social media contribute to build more affective trust than traditional websites, s...
The growth of e-commerce has shifted to online social network websites in the last six years. Benefi...
Defining trust is complex and so too is the placement of that trust. The development of the internet...
Social media provides numerous opportunities for small businesses to promote their products and serv...
Trust is a concept that has been widely studied in e-commerce since it represents a key issue in bui...
We present the preliminary results of an ongoing research aimed at investigating the role of social ...
Trust represents a key issue in building successful customer-supplier relationships. In this sense, ...
The overall purpose of this study is to determine the impact of social media on customer trust in sm...
AbstractThe use of social media ranges from personal to business purposes. This preliminary study ai...
Social Commerce (s-commerce) is an emerging and promising sub-domain of Electronic Commerce (e-comme...
With the explosion of social media platforms in the interactive digital media realm and companies in...
One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many...
Business-to-business marketers have begun to appreciate the value social networks -- specifically, t...
This research examines how smaller businesses can derive business value from the use of social med...
New challenges and opportunities have recently arisen for companies’ relationships with customers as...
Through social media technologies, organizations communicate and respond to information from their ...
The growth of e-commerce has shifted to online social network websites in the last six years. Benefi...
Defining trust is complex and so too is the placement of that trust. The development of the internet...
Social media provides numerous opportunities for small businesses to promote their products and serv...
Trust is a concept that has been widely studied in e-commerce since it represents a key issue in bui...
We present the preliminary results of an ongoing research aimed at investigating the role of social ...
Trust represents a key issue in building successful customer-supplier relationships. In this sense, ...
The overall purpose of this study is to determine the impact of social media on customer trust in sm...
AbstractThe use of social media ranges from personal to business purposes. This preliminary study ai...
Social Commerce (s-commerce) is an emerging and promising sub-domain of Electronic Commerce (e-comme...
With the explosion of social media platforms in the interactive digital media realm and companies in...
One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many...
Business-to-business marketers have begun to appreciate the value social networks -- specifically, t...
This research examines how smaller businesses can derive business value from the use of social med...
New challenges and opportunities have recently arisen for companies’ relationships with customers as...
Through social media technologies, organizations communicate and respond to information from their ...
The growth of e-commerce has shifted to online social network websites in the last six years. Benefi...
Defining trust is complex and so too is the placement of that trust. The development of the internet...
Social media provides numerous opportunities for small businesses to promote their products and serv...