Social media marketing

As the world continues to go digital, the business sector has not been left behind in utilising the digital space. For a long time, social media has been seen as an entertainment and socialisation tool. However, significant businesses have discovered how this platform can play a role in growing them to top-notch levels. Although social media can act as a marketing tool, the industry needs to understand the correct way to utilise it to get favourable outcomes. For this reason, this paper reflects on using social media as a marketing strategy for businesses and describes significant ways a company can benefit from social media marketing. It provides insights into social media users, including their ages and how frequently they use social platforms. In addition, it explains how they can utilize the platform, especially through two-way conversation, to maintain cohesion with the consumers. This paper also shows how businesses can use social media not only for marketing commodities but also for maintaining a cohesive relationship with customers. In addition, it has elaborated on tips that can be utilised to integrate customer engagement and run effective social media campaigns. The paper explores tips that can be used to boost social media marketing to increase audience size and sales. For these tips, the top social media platforms have been discussed and specific recommendations elaborated for each. The platforms include Facebook, Twitter, Instagram, and Snapchat. Another aspect that this paper has considered is the value these platforms carry, how influential they are in the business sector, and how they can influence branding. This paper uses secondary research, including several peer-reviewed journals, books, and articles, to achieve reliable outcomes. It compares different sources discussing a common issue to note similarities or differences. Additionally, it considers some case studies that can be used as references while adopting this strategy. In general, the paper concludes that social media is an effective strategy that can be used to improve businesses and customer relations, sales, and brands, provided that the right path is followed