Promoting sustainable tourism: A comparative analysis of different destination marketing web sites.

Whether it is the increase in devastating bush fires, the shortening of the skiing season or the coral die-off in the Great Barrier Reef in Australia, we are now at a point at which the first negative effects of the climate change are becoming visible. It is very likely that these negative impacts are one of the main reasons why the issue of sustainability is becoming increasingly important to a large number of people and international climate movements such as “Fridays for Future” are emerging. Also in terms of tourism it was found out that there is a high interest in sustainable travel