L’EVOLUZIONE DEL TELEFONO CELLULARE: DALLE CARATTERISTICHE TECNOLOGICHE ALLA TUTELA DEL CONSUMATORE

The sector of the cellular phones in the last decade has faced various challenges in many areas of marketing and technology. The advent of the cellular phone have encouraged a new pattern of communication in all segment of population. In particular, this is important in the juvenile world, where this social phenomenon introduces either an emulative behavioural, characteristic of younger, or the symbolic importance that the object has (such as the latest technologic commodities). For this reason the technological innovation is a strategic key to support consumers demand or to stimulate it, and to reach an higher competitiveness of companies. A good level of competitiveness is significant to have business in a market with continuous expansion trend. Therefore, it appears necessary to select and to identify quality indicators in order to guarantee either flexibility and better performance for the manufacturers companies or higher guarantees for consumers. The evolution has been affected by: a) faster technological innovation b) increased competition of the manufacturers companies and net administrators c) normative more and more restrictive concerning the environment and protection for the health. Aim of this study is to illustrate the evolution of the characteristics of cellular phones (from analogical system to UMTS, passing from the digitalis) and to analyse this sector from a market or legislative point of view. It will be possible to supply economic-environmental detailed information and to explain as these innovations have contributed to improve the quality of the products to protect consumers