CONTEMPORARY TRENDS IN SALES (SALES VIA SOCIAL NETWORK)

Kod suvremene prodaje kombiniraju se novi alati i tehnike. Neki od njih su digitalna prodaja, društveni mediji, čime se lakše pronalaze i uspostavlja komunikacija s kupcima. Time se postiže veći uspjeh u poslovanju. Kroz ovu prodaju mijenja se način razmišljanja prodavača, voditelja prodaje i rukovoditelja. Korištenjem interneta i digitalnih tehnologija, suvremena prodaja ima manje troškove, nema troškova tiskanja kataloga, lakše nadopunjuju njihovu ponudu, lakše se prate zalihe, a i način komunikacije s kupcima je poboljšan. Kupci imaju bolji i brži pregled ponude proizvoda, omogućena im je korisnička podrška, imaju mogućnosti većeg izbora iz obiteljskog doma, te jednim klikom miša obave cijelu potrebnu kupnju. U suvremenoj prodaji intenzivno je korištenje digitalne tehnologije. Kroz ovaj rad analizirali su se suvremeni trendovi u prodaji, a to je odrađeno i na primjeru društvenih mreža.Modern sales combine new tools and techniques. Some of them are digital sales, social media, which makes it easier to find and establish communication with customers. This leads to greater success in business. Through this sale, the way of thinking of sellers, sales managers and executives changes. By using the Internet and digital technologies, modern sales have lower costs, there are no costs for printing catalogs, it is easier to supplement their offer, it is easier to monitor stocks, and the way of communication with customers is improved. Customers have a better and faster overview of the product range, they are provided with customer support, they have the opportunity to choose more from the family home, and with one click of the mouse they make the entire necessary purchase. Digital technology is used intensively in modern sales. Through this work, contemporary trends in sales were analyzed, and this was also done using the example of social networks