STRATEŠKA ANALIZA KBC-a SPLIT : Završni rad

Glavni cilj rada je bio prikazati utjecaj faktora iz interne i eksterne okoline na poslovanje KBCa Split. Analiza je bila specifična jer nije riječ o tipičnom profitno orijentiranom poduzeću, već ustanovi koja pruža usluge od javnog interesa i koja se nalazi u javnom vlasništvu. Unatoč ograničenjima tijekom provedbe analize interne okoline, analizom financijskih izvještaja ustanovilo se kako prihodi ustanove kontinuirano nisu dostatni za pokriće ukupnih rashoda. Istovremeno brojne prijetnje iz eksterne okoline, među kojima su najveće demografsko starenje, inflacija te nastavak bolesti COVID-19, ukazuju na to da bi moglo doći do daljnjeg pogoršanja odnosa ukupnih prihoda i ukupnih rashoda što pak dovodi u pitanje dugoročnu financijsku održivost ove KBC-a Split.The paper's main goal was to show the influence of factors from the internal and external environment on the business of KBC Split. The analysis was specific because the chosen enterprise is not a typically profit-oriented company but a public-owned institution that provides services of public interest. Despite the limitations during the conduction of the internal environment analysis, the analysis of the financial statements found that the institution's revenues were continuously insufficient to cover the total expenditure. At the same time, numerous threats from the external environment, including demographic aging, inflation, and the continuation of COVID-19, indicate that there may be a further deterioration in the ratio of total revenues and total expenditures, which in turn calls into question the long-term financial viability of this KBC Split