HUMAN RESOURCE MANAGEMENT DURING THE COVID-19 CRISIS

Kriza predstavlja situaciju koja dolazi iznenada i utječe na poslovanje i uspješnost organizacije. U borbi s kriznim situacijama veliku ulogu unutar svake organizacije ima menadžment ljudskih potencijala čija je uloga poduzimati brze i konkretne akcije u svrhu motivacije, osposobljavanja i podrške zaposlenika. Spajanje sposobnog menadžera i motiviranih zaposlenika koji svojim znanjima, sposobnostima i vještinama dolaze do rješenja, rezultira uspješnim vođenjem organizacije i brzim izlaskom iz krize. Pandemija virusa COVID-19 koja je rezultirala globalnom krizom, uzdrmala je organizacije diljem svijeta. Ključ opstanka i pokušaja što bržeg izlaska iz situacije kakva je zadesila mnoge poduzetnike, leži u brzom i pametnom pronalaženju rješenja i iskorištavanja trenutne situacije u njihovu korist. Mnogi menadžeri pokušali su iskoristiti maksimum iz krizne situacije te su prešli na digitalizaciju, rad na daljinu, prodaju putem interneta, komunikaciju s kupcima putem društvenih mreža, digitalni marketing i slično. Nove metode rada dovele su do znatnih promjena u upravljanju ljudskim potencijalima.A crisis is a situation that comes suddenly and affects the business and performance of the organization. In the fight against crisis situations, a great role of each organization is played by human resources management, whose role is to take quick and concrete actions in order to motivate, train and support employees. Combining a capable manager and motivated employees who come up with solutions with their knowledge, abilities and skills, results in successful organization management and a quick way out of the crisis. The pandemic of the COVID-19 virus, which resulted in a global crisis, has shaken organizations around the world. The key to survival and trying to get out of the situation that has befallen many entrepreneurs as quickly as possible, lies in quickly and smartly finding solutions and using the current situation to their advantage. Many managers tried to make the most of the crisis situation and switched to digitalization, teleworking, online sales, communication with customers via social networks, digital marketing, etc. New methods of work have led to significant changes in human resource management