The importance of crisis management in tourism

The tourism industry has been exposed to different crisis situations, which reveal tourism\u27s vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects of crises. To find out about existing crisis management plans and measures, content analysis was used by searching the official websites of Croatian tourist boards and published documents, as well as secondary data sources, including scientific journals, conference papers and reports. The findings show that crisis management is characterised by the awareness, responsibility and cooperation of relevant tourism stakeholders, who must be involved in undertaking timely proactive and reactive activities to successfully manage crisis situations. The limitation of the paper is that it is based on previous research and on a literature review. Primary research is recommended in future studies