Business Model Innovation as a Conceptual Managerial Skill

Poslovni model je poznat koncept kojim se opisuje poslovanje organizacije. Robustan poslovni model, ili inoviranje postojećeg poslovnog modela mogu omogućiti rast poduzeća, zaokret, otpornost i brz oporavak u krizi. Ipak, u kontekstu kriza, inoviranje poslovnog modela je rijetko istraživano, zbog čega ovaj diplomski rad ima za cilj istražiti elemente poslovnog modela i odluke vlasnika i menadžera poduzeća o inoviranju poslovnog modela tijekom jedinstvene krize – pandemije Covid-19. Rezultati na uzorku od 114 poduzeća na području Grada Dubrovnika ukazuju na empirijski oslonac da poduzeća mijenjaju stupanj digitalizacije te reagiraju inoviranjem poslovnog modela da bi se bolje nosili s neprilikama tijekom pandemije. Ovi rezultati ukazuju da su lokacija i financijski resursi te stupanj digitalizacije važni u objašnjavanju otpornosti i oporavka tijekom pandemije na uzorku poduzeća u Gradu Dubrovniku. Rezultati mogu biti korisni trenutnim i budućim poduzetnicima, menadžerima, investitorima i donositeljima javnih politika kako bi razumjeli procese unutar poduzeća tijekom nesvakidašnjih kriza.A business model is well known concept that describes an organization´s operations. A robust business model, respectively innovating an existing business model, can enable company growth, turnaround, resilience and quick recovery in a crisis. However, in the context of the crisis, business model innovation has rarely been researched, which is why this thesis aims to investigate the elements of the business model and the decisions of business owners and managers about business model innovation during unique crisis – Covid-19 pandemic. The results of a sample of 114 companies in the area of the City of Dubrovnik indicate empirical support that companies change degree of digitalization and react with business model innovation in order to better cope with difficulties during the pandemic. These results indicate that location and financial resources and degree of digitalization are important in explaining resilience and recovery during the pandemic in the sample of companies in the City of Dubrovnik. The results can be useful to current and future entrepreneurs, managers, investors and public policy makers to understand processes within companies during unusual crises