War propaganda on the example of the war in Ukraine: Tik Tok platform

Veljača 2022. godine ući će u povijesne knjige kao mjesec i godina kada je započeo ratni sukob u Ukrajini – karakteriziran kao najveći napad na europsko tlo još od Drugog svjetskog rata. Ubrzo nakon početka ratnih sukoba, na internetu su se počele pojavljivati prve viralne (popularne) snimke s ukrajinskog ratišta. Društvene mreže bile su prepravljene snimkama s bojišta koje su u javnost plasirali ukrajinski vojnici i građani, potresnih snimki i civilnog stradanja, bombardiranja i ratne svakodnevice. Takve su snimke velikom brzinom počele dobivati na popularnosti i time izazvale jedan sasvim nov fenomen; ruska invazija na Ukrajinu tako ubrzo dobiva naziv – prvi TikTok rat. Primarni cilj ovog rada je istražiti i usporediti propagandu vezanu za ratni sukob u Ukrajini na društvenoj mreži TikTok. Za istraživanje TikTok sadržaja korištena je metoda kvantitativne analize 300 najpopularnijih TikTok videa podijeljenih u tri kategorije. Unakrsnom usporedbom rezultata istraživanja daje se širi i detaljniji prikaz odnosa protagonista videa s raspoloženjem i tematikom video sadržaja, dok analiza propagandnog sadržaja na temelju dobivenih podataka donosi pregled korištenih tehnika i oblika propagande.February of 2022 will go down in the history books as the month and year when the war in Ukraine began - characterized as the largest attack on European soil since World War II. Shortly after the start of the war, the first viral (popular) videos from the Ukrainian battlefield began to appear on the Internet. Social networks were remade with videos from the battlefield that were released to the public by Ukrainian soldiers and citizens, of shocking videos and civilian suffering, bombings and the everyday life in war. Such recordings began to gain popularity at a high speed and thus caused a completely new phenomenon; the Russian invasion of Ukraine soon got the title - the first TikTok war. The primary goal of this paper is to compare propaganda related to the war conflict in Ukraine on the social network TikTok. The quantitative analysis method of the 300 most popular TikTok videos divided into three categories was used to compare TikTok content. A cross-comparison of the research results provides a broader and more detailed view of the relationship between the protagonist of the video and the mood and theme of the video content, while the analysis of the propaganda content based on the obtained data provides an overview of the techniques and forms of used propaganda