Strategi Komunikasi Pemasaran Terpadu Pada CV. Bejo Motor

This study describes the integrated marketing communication strategy in CV. Bejo Motors. The purpose of this study is to explain the integrated marketing communication strategy model in CV. Bejo Motors. In this study using a qualitative descriptive method. Data collection techniques used through interview techniques. Informants from this study consisted of owners, staff and buyers of CV products. Bejo Motors. This research focuses on the use of integrated marketing communication theory or other languages of integrated marketing communication. The results of this study have determined the company's target market to facilitate the activities of an integrated marketing communication strategy. The strategy carried out by CV. Bejo Motor includes promotion, public relations, advertising, sponsorship, word of mouth marketing, personal selling, direct selling, and digital marketing. The various integrated marketing communication strategies aim not only to attract potential buyers but also to create brand image, awareness, and trust. Diverse strategies also involve not only paid content but can also be done for free and easily