The Influence of Green Marketing and Corporate Social Responsibility on Decision to Purchase Oriflame products in Medan Polonia District

67 HalamanPenelitihan ini memiliki tujuan untuk mengetahui apakah Green Marketing perbengaruh signifikan terhadap keputusan pembelian produk Oriflame di Kecamatan Medan Polonia, serta untuk mengetahui apakah Corporate Sosial Resfonsibility berpengaruh signifikan terhadap keputusan pembelian produk Oriflame di Kecamatan Medan Polonia. Populasi dalam penelitihan ini adalah konsumen Oriflame. Sampel dalam penelitian ini sebanyak sebesar 66 responden dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini dapat dilihat bahwa Green Marketing (X1) berpengaruh positif signifikan terhadap Keputusan Pembelian Produk Oriflame di Kecamatan Medan Polonia, Corporate Sosial Resfonsibility (X2) berpengaruh positif signifikan terhadap Keputusan Pembelian Produk Oriflame di Kecamatan Medan Polonia. This research aims to determine whether Green Marketing has a significant effect on purchasing decisions for Oriflame products in Medan Polonia District, and to determine whether Corporate Social Responsibility has a significant effect on purchasing decisions for Oriflame products in Medan Polonia District. The population in this research is Oriflame consumers. The sample in this study amounted to 66 respondents using multiple linear regression analysis. The results of this study can be seen that Green Marketing (X1) has a significant positive effect on Oriflame Product Purchase Decisions in Medan Polonia District, Corporate Social Responsibility (X2) has a significant positive effect on Oriflame Product Purchase Decisions in Medan Polonia District