The Analysis of President's Speech

This paper focuses on an analysis of speeches by presidents and presidential candidates; they are texts that were prepared and read or recited at particularly special—nation-building—events, and so they are also generally the most well thought-out and well-structured texts, in which the desired value system is also usually best defined. Using selected examples, we looked for what world and what values are transmitted, or intended to be transmitted, to the addresses (i.e., the people), and how the speeches appeal to them