Pengaruh Kepercayaan, Kemudahan Transaksi, dan Promosi terhadap Keputusan Pembelian Online Pengguna Situs Shopee

This research aims to determine the effect of trust, ease of transaction, and promotion of online purchasing decisions of Shopee site users. This type of research is quantitative. This research is aimed at Shopee site users. Research time October-December 2019. Sample 100 respondents using incidental sampling techniques. The method of analysis uses multiple linear regression with SPSS software version 20. The results of the F test indicate that trust, ease of transaction, and promotion have a simultaneous and significant effect on online purchasing decisions of Shopee site users, while the results of t test indicate that trust has a positive and significant effect on purchasing decisions Shopee site users online. Ease of transaction has a positive and significant effect on the online purchasing decisions of Shopee site users. Promotion does not have a positive and significant effect on the online purchasing decisions of Shopee site users