Applying Classification and Clustering Techniques in Data Mining to Analyze Mobile Phone Usage Behavior of Students at Danang University of Economics – the Danang University

- Nowadays, there are so many kinds of mobile phone from various brands with many models, functions, prices… that buyers may encounter many difficulties when they want to buy a mobile phone.Studying behavior of students in using mobile phone to understand the trends and factors that affect students' decision to buy a mobile phone will help students make the right decisions to choose one. This knowledge is also useful with phone dealers to help them reach their customers more effectively. This paper focuses on studying classification based on decision tree and clustering technique to analyze mobile phone usage behavior of students with data collected from students at the Danang University of Economics- the Danang University.Based on knowledge discovered, an interface is built on a web platform to help users use that knowledge for analysing data of students using the mobile phone