Although universities are increasingly competing for accepting huge number of students, little has been written about the influence of cultural values on the brand positioning of university education brands. This study investigates the values of brand positioning for some private university education, and the factors teh students use to gain information about universities. The purpose of this paper is to present a call to action for universities to practice what they preach in developing and communicating differentiated brands. The paper reviews some recent literature on university brand positioning strategy. Universities marketing manager should seek to clearly differentiate their offering from the competition. The large amounts of expendi...
Building a strong brand equity is the top most priority of many private higher education institution...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
This research aims to identify the factors affecting the students’ and parents’ choice of university...
Although universities are increasingly competing for accepting huge number of students, little has b...
Although universities are increasingly competing for accepting huge number of students, little has b...
The right strategy execution by business and commercial organizations expected to improve performanc...
The right strategy execution by business and commercial organisations expected to improve performanc...
With competition becoming ever fiercer, brands must conform to modern marketing and become more infl...
The rise of the phenomenon of state institutions which are required to become independent both finan...
With competition becoming ever fiercer, brands must conform to modern marketing and bec...
University branding has increased substantially, due to demands on universities to enroll greater nu...
will differentiate it from others. University brand, in fact, is the perception and reputation devel...
The high level of competition between universities encourages the university management to compete t...
Although branding has become the latest focus in tertiary education to attract international student...
Increasing competition emanating from private sector participation in Ghana’s higher education is re...
Building a strong brand equity is the top most priority of many private higher education institution...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
This research aims to identify the factors affecting the students’ and parents’ choice of university...
Although universities are increasingly competing for accepting huge number of students, little has b...
Although universities are increasingly competing for accepting huge number of students, little has b...
The right strategy execution by business and commercial organizations expected to improve performanc...
The right strategy execution by business and commercial organisations expected to improve performanc...
With competition becoming ever fiercer, brands must conform to modern marketing and become more infl...
The rise of the phenomenon of state institutions which are required to become independent both finan...
With competition becoming ever fiercer, brands must conform to modern marketing and bec...
University branding has increased substantially, due to demands on universities to enroll greater nu...
will differentiate it from others. University brand, in fact, is the perception and reputation devel...
The high level of competition between universities encourages the university management to compete t...
Although branding has become the latest focus in tertiary education to attract international student...
Increasing competition emanating from private sector participation in Ghana’s higher education is re...
Building a strong brand equity is the top most priority of many private higher education institution...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
This research aims to identify the factors affecting the students’ and parents’ choice of university...