Strategi Promosi dan Bagi Hasil Tabungan Prima Ib Hasanah Bank Bni Syariah

Prima iB Hasanah Savings is one of BNI Syariah products. Many factors encourage people to open savings, two of which are due to promotion and profit sharing. From these two variables, we want to know which is the more dominant influence on people's interest in opening iB Hasanah savings. The study was conducted at BNI Syariah Branch Office Bandung. This type of research is associative quantitative. Population numbered 200 people, determination of a sample of 133 people using the Slovin method. The analysis tool is multiple correlation analysis where the validity and reliability tests were previously conducted. Results obtained: First, promotion has an influence of 31.2% on the customer's interest to open Tabungan Prima iB Hasanah at BNI Syariah Bank Bandung Branch Office. Second, profit sharing has a 14.3% influence on customer interest in opening Prima iB Hasanah Savings at BNI Syariah Bank Bandung Branch Office. Third, simultaneous promotion and profit sharing of 32.7% of the customer's interest in opening Prima iB Hasanah Savings at BNI Syariah Bank Bandung Branch Office