PERILAKU KOMUNIKASI PENGGUNA APLIKASI KENCAN ONLINE TINDER (Studi Pada Mahasiswa Universitas Muhammadiyah Malang)

The purpose of this study was to determine the Communication Behavior of Tinder Online Dating Application Users. While the research is focused on the User Match Interaction of the Tinder Online Dating Application, the Chat Interaction of the Users of the Tinder Online Dating Application, and the Actions of the Users of the Tinder Online Dating Application. This study uses a qualitative descriptive method with in-depth interviews and documentation. In selecting the subjects of this study using purposive sampling method, while to analyze the data, using the data analysis model Miles and Huberman. The results showed that the Communication Behavior of Tinder Online Dating Application Users, namely the subject shifted to the right and left with the excuse of shifting to the right because it was in accordance with the criteria and physical appearance and shifted to the left because it did not match the desired criteria. same. Chat with other users to discuss everyday problems, to personal problems. Change, add to delete profile the first time you use the Tinder app, and replace When you have better and more interesting photos. And delete the previous photo, and replace the existing Bio in the subject's profile