Americanization of Slovenes through social media

Porast rabe družbenih omrežij občutno vpliva na prevlado tujih kultur skozi proces, imenovan globalizacija. V raziskavi analiziramo vplive tujih (večinoma ameriških) omrežij na slovenske uporabnike skozi asimilacijo jezika in potrošniških vrednot. Raziskujemo širjenje internetnega slenga, morebitne pozitivne in negativne vplive družbenih omrežij na besednjak slovenskih uporabnikov ter se poglobimo v njihove odnose do slovenskega ter angleškega jezika.The spread of social networks significantly influences local cultures through the process, known as globalization. This thesis explores the effects of global (primarily American) social media on Slovenian users through assimilation of language and consumeristic ideals. We analyze the spread of Internet slang, possible positive and negative effects of social media on the Slovenian users’ vocabulary as well as their views regarding the Slovenian and English language