Video Posts on Social Media: Avdiovisual Production Techniques, Instagram and Generation Y

V diplomskem delu smo predstavili tehnike avdiovizualne produkcije, pri čemer smo se osredotočili na video objave slovenskih vplivnežev generacije Y na družbenem omrežju Instagram. Izračunali smo stopnjo angažiranosti za 150 objav in nato vsebinsko analizirali, katere tehnike vsebujejo objave, ki imajo visoko gledanost in odziv. Po vsebinski analizi smo izpostavili še najpogosteje uporabljene tehnike, pri čemer smo pridobljene rezultate iz analize kombinirali še z odgovori iz drugega dela raziskave. Izvedli smo še dva intervjuja, s katerima smo raziskovali, kako izobraženi so vplivneži o avdiovizualnih tehnikah. Ugotovili smo, da se izobražujejo zgolj neformalno. Čeprav sledijo trendom snemanja in montaže, pa verjamejo, da je vsebina najpomembnejša.In this thesis, we presented audiovisual production techniques, focusing on video posts by Slovenian millennial influencers on Instagram. We calculated the engagement rates for 150 video posts and then content-analyzed which techniques contain posts that have the highest views and response count. After the content analysis, we highlighted the most frequently used techniques. We combined the results obtained from the analysis with the answers from the second part of our research. Namely, we conducted two interviews, with which we examined how educated influencers are about audiovisual techniques. We found that they are educated only informally. Although they follow trends in filming and editing, they believe that content is the most important