Distribution and marketing of slovenian film production

V zaključnem delu smo se osredotočili na raziskovanje problematike slovenske filmografije in njene distribucije v kinematografe. Zanimalo nas je kateri dejavniki otežujejo uspeh naših domačih filmov in onemogočajo, da bi se le-ti pogosteje in z večjo gledanostjo predvajali na velikih zaslonih ter v drugih državah. Za potrebe preučevanja problema smo zbrali in predstavili potrebno teorijo, ki se navezuje na samo distribucijo in marketinško komunikacijo slovenskega filma, ter se nato lotili raziskovalnega dela, ki je zajemal strukturirani intervju s posamezniki iz slovenske filmske stroke. Z opravljeno analizo odgovorov intervjuvancev smo ugotovili poglavito problematiko majhnega slovenskega trga in njene manjšinske ciljne skupine, ki se v večini usmerja k ogledu tujih večjih produkcij. Prišli smo do odgovorov za možne izboljšave, ki se navezujejo na širšo distribucijo slovenskih filmov z udeleževanjem na mednarodnih filmskih festivalih, ki se jih delno slovenski producneti že poslužujejo. Rezultati raziskave kažejo, da lahko mednarodna prodaja z dobro opredeljeno ciljno skupino, prilagojeno tematiko filma, ter z močnim finančnim sofinanciranjem zagotovi uspeh.In this thesis, we focused on researching the issue of Slovenian filmography and its distribution to cinemas. We were interested in which factors hinder the success of our domestic films and prevent them from being screened more often and with greater viewership on big screens and in other countries. For the purposes of studying the problem, we collected and presented the necessary theory related to the very distribution and marketing communication of Slovenian film, and then started the research work, which included structured interviews with individuals from the Slovenian film industry. Through the analysis of the answers of the interviewees, we identified the main problem of the small Slovenian market and its minority target group, which is mostly oriented towards viewing major foreign productions. We have come up with answers for possible improvements, which are related to the wider distribution of Slovenian films through participation in international film festivals, which are already partly used by Slovenian production networks. The results of the research show that international sales can ensure success with a well-defined target group, adapted to the theme of the film, and with strong financial co-financing