Consolidating iworkinsport´s position in the emerging virtual event industry

The team worked with iWorkin Sport during this field lab, a company playing an intermediary role between students, schools, and companies, in the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three sub topics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective. Finally, we addressed apart aiming to provide recommendations based on the research and analysis performed