The rise of the Internet and the evolution of the ICT allowed to born to new media and new technologies. The latter contributed to the quick change of industrial societies more advanced from the technological point of view. The crisis of professional identities (Dubar 1998; Dubar, Tripier, Boussard 2011; pag. 328) change the way to represent and self-represent the work and the professionalism. The professional practices, nowadays, are more mediated by “machines” that work as “cultural interfaces” (Gane, Beer 2008: 54) in the communication, in the building of meanings and in the management of professional relationships. Workers must use new and unknown work-tools and they need learning and “instrumental genesis” (Rabardel 1995: 161) i...