The Role of Internal Communication Tools When Organising Remote Work: A Case Study of company X

V magistrski nalogi ugotavljamo vlogo internih komunikacijskih orodij pri organizaciji dela od doma v podjetju X v povezavi z zadovoljstvom zaposlenih pri delu. K obravnavanemu problemu pristopimo z vidika tehnologije, ki je v času COVID-19 znatno spremenila percepcijo zaposlenih glede uporabe teh orodij in sam način, kako zaposleni komunicirajo med seboj pri opravljanju dela od doma. Empirični del bo temeljil na kvalitativnem raziskovanju, saj bomo polstrukturirane intervjuje izvedli z dvema skupinama zaposlenih, ki smo ju prepoznali kot ključna deležnika v okviru interne komunikacije v podjetju X. Rezultati pokažejo, da zaposleni pri delu od doma vsakodnevno uporabljajo predvsem tradicionalna tehnološka komunikacijska orodja, ki so zadostna z vidika vsebine delovnih nalog in učinkovite interne komunikacije, medtem ko so moderna digitalna orodja v uporabi izključno za potrebe internih sestankov. Ugotavljamo, da je uporaba določenih naprednih funkcij teh orodij zelo okrnjena, kar nakaže na problem razvitosti digitalne kulture v podjetju X. Kar je za zaposlene v podjetju X pomembno in bistveno vpliva na njihovo zadovoljstvo z uporabo internih komunikacijskih orodij, je hitrost in kvaliteta prenosa informacij ter njihovo brezhibno delovanje. Kljub temu, da so zaposleni v podjetju X zadovoljni z uporabo obstoječih orodij, pa ne moremo trditi, da uporaba le-teh bistveno vpliva na njihovo zadovoljstvo pri delu od doma. S podrobno analizo pridemo do zaključka, da je na njihovo zadovoljstvo mogoče pozitivno vplivati z boljšo dostopnostjo orodij, omejevanjem digitalne preobremenjenosti, definiranjem digitalne dosegljivosti in dvigovanjem ravni zaupanja vodstva do zaposlenih, da bodo z obstoječimi internimi komunikacijskimi orodji uspešno in učinkovito opravili svoje delovne naloge tudi od doma.The master’s thesis seeks to establish the role of internal communication tools when organising remote work at company X, while also considering employee job satisfaction. The issue is examined from a technological perspective, since the use of technology during the COVID-19 crisis had markedly changed how employees view the use of these tools and how they communicate with one another when working remotely. The empirical portion of the thesis will be based on qualitative research. We will conduct semi-structured interviews with two groups of employees that have been recognised as key stakeholders in terms of internal communication at company X. Results show that when working remotely, employees primarily regularly use traditional technological communication tools, which suffice when performing regular work duties and provide an effective means of internal communication, while modern digital tools are exclusively reserved for internal meetings. We find that certain advanced functions offered by these tools are used extremely sparingly, indicating insufficient development of digital culture at company X. Employees at the company X identify speed, data transfer quality and smooth operation as being crucial when judging how satisfied they are with internal communication tools. Although employees are satisfied with existing tools, we cannot say that their use has any significant bearing on their satisfaction with remote work. A detailed analysis shows that employee satisfaction can be ameliorated by improving tool accessibility, limiting digital overload, defining digital availability and strengthening the trust management has in employees in allowing them to carry out their work duties successfully and effectively from home using existing internal communication tools