Add to ORKGThe article discusses the factors affecting the customer experience when buying affordable luxury sports cars in Germany by identifying differences between first-time and experienced buyers. It emphasizes the need for the creation of two different customer journeys based on different customer experience clusters, a touchpoint analysis from the customer perspective identified differences in purchase stages, and staff behaviour and brand trust for customer satisfaction and brand identification
The aim of the thesis is the contextual and procedural analysis of customers purchase behavior. Both...
Luxury cars, the ultimate signalling tool for many successful Malaysians. In recent years, luxury ca...
The automotive industry is facing multiple challenges. Moving towards more environmentally friendly ...
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth...
The research regarding luxury products in developed economies can be found in many literatures, neve...
Nowadays, dealerships live only thanks to their customers. Optimizer the customer experience is, the...
AbstractNotably, brand experience has attracted attention in marketing management as marketers reali...
"Customer contact sequences" (CCS) known as "customer journey" provide insights for consumer behavio...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
In recent years e-commerce has become one of the most accelerating internet phenomena changing custo...
Purpose: The purpose of this study is to analyze and obtain a deeper understanding regarding the rol...
In this article we will try to investigate the market of luxury auto and for presenting some view of...
This paper aimed to investigate how satisfaction and loyalty are influenced by brand experience. The...
Customers are key in the brand-building process. Many times, this term is applied very broadly, espe...
The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the lu...
The aim of the thesis is the contextual and procedural analysis of customers purchase behavior. Both...
Luxury cars, the ultimate signalling tool for many successful Malaysians. In recent years, luxury ca...
The automotive industry is facing multiple challenges. Moving towards more environmentally friendly ...
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth...
The research regarding luxury products in developed economies can be found in many literatures, neve...
Nowadays, dealerships live only thanks to their customers. Optimizer the customer experience is, the...
AbstractNotably, brand experience has attracted attention in marketing management as marketers reali...
"Customer contact sequences" (CCS) known as "customer journey" provide insights for consumer behavio...
The importance of customer experience is enhancing significantly, especially on luxury brand. Custom...
In recent years e-commerce has become one of the most accelerating internet phenomena changing custo...
Purpose: The purpose of this study is to analyze and obtain a deeper understanding regarding the rol...
In this article we will try to investigate the market of luxury auto and for presenting some view of...
This paper aimed to investigate how satisfaction and loyalty are influenced by brand experience. The...
Customers are key in the brand-building process. Many times, this term is applied very broadly, espe...
The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the lu...
The aim of the thesis is the contextual and procedural analysis of customers purchase behavior. Both...
Luxury cars, the ultimate signalling tool for many successful Malaysians. In recent years, luxury ca...
The automotive industry is facing multiple challenges. Moving towards more environmentally friendly ...