Greener Business Models: A Journey from Petrochemicals to Biogas

Executive Summary In many developed countries of the world, the rate of research and technology development is speeding up with lots of positive results. Most of the companies even recruit employees for the research purpose, so that, they can diversify their portfolio by commercialising the best research output. However, a productive commercialisation requires an innovative idea and a feasible way to make that plan or idea truly work. This paper presents an overview of a promising technology for anaerobic digestion of organic waste that is, rigid PVC micro biogas digester, for a developing country like; India and also the market potential for biogas digester is identified. The main aim of this project is to put up the workable business plan for the commercialisation of PVC micro biogas digester. To accomplish the given task efficiently by understanding how well our product can respond to the needs of a specific customer segment, target market research, customer and competitor analysis have been done by using different tools such as: SWOT analysis, market segmentation, the business model canvas, Porter’s five forces model and IFRS financing model. All these studies were based on literature review. These market reading tools helps to ensure that every external-facing step a company need to take to introduce their newly manufactured product to their customer, are well addressed in the business plan. From the literature review, it is found that a developing country, India, due to the availability of abundant resources of organic waste and the needs of adequate technology for the treatment of those waste in urban setting for single households, is convenient for proposed distinctive PVC micro biogas digester, with high potential. Key Words: Micro biogas digester, organic waste, bioga