Natural antioxidants as a new food preservative

Antioxidant is indispensable to hinder the oxidative damage of the lipid to maintain the product's safety and superior texture, odor, color, and nutritional value. The demand for antioxidants is increasing globally. Various plants and vegetables, including potatoes, contain some amount of the phenolic compound, which is useful for the production of the natural antioxidant. Potato peels have ten times more excessive phenolic compound as compared to their flesh. So, no value potato peel waste collected from different food industries can be reused to extract the high-value natural antioxidant. This study aims to design a suitable business model for the potato peel, a potential market entry strategy, and an analysis of a competitive force around the antioxidant industry. This study was based on the secondary data and information collected from different companies’ websites, annual reports, google scholar, science direct, books, PubMed, etc. Various business tools were used for the analysis of the result. The potential market includes the food additives, pharmaceutical, packaging material, fuel, cosmetics, and plastics producing industries, and the food additives market was further split into different sectors. The suitable segment for the market entry was also evaluated after comparing different criteria such as market size, competition in the market, growth rate, and value proposition. The small to medium scale salmon industry inside Norway was a preferable beachhead market for the potato peel industry. A partnership with an established marketing company was figured out as a perfect market entry strategy for this company