International competition in aircraft market

This thesis investigates aspects of Boeing - Airbus competition on the field of large commercial aircraft. By analyzing action-reaction dynamics in M&A strategies, introductions of new models and trade disputes, namely inter- actions with regional jet manufacturers and Airbus's reaction on the intro- duction of 787, we observe that mimicking competitor's strategy does not necessarily guarantee increase of the market share. We collect and analyze data on wide-body aircraft sales and prices from 2004 to 2018 to find the most valuable parameter for customers. The results show the price being the most important and a market segmentation present, while medium and long-range wide-body segments are more sensitive to price changes within the segment than across. From the qualitative attributes of an aircraft, range is a more important factor than seating. Finally, we question the inaccura- cies of demand estimations for A380 before its launch. Unpredictable events and factors unobservable by an economic model are found to have a drastic impact on the real demand and the estimations ought to be accepted with caution. Keywords: Demand for aircraft, commercial aviation, duopoly, market share, demand estimation, market segmentation, wide-body aircraft. Author's email: 39131651@fsv.cuni.cz Supervisor's email:..