The Status and Social Prestige of the Publisher`s Profession in Comparative Historical Perspective: Case Study of the Life and Achievements of Viktor Stoilov

This bachelor thesis is dealing with the topic of the personality of the publisher Viktor Stoilov and his work. It also compares the changes that the publisher's prestige has undergone in history The aim of the bachelor thesis is to map the life and work of Viktor Stoilov using the biographical method and evaluate his contribution to the development of Czech book culture. The theoretical part is written using secondary literature, it includes an analysis of definitions related to the topic and the history of publishers operating in the Czech territory. The practical part includes qualitative research conducted using structured interviews with open questions with two personalities from the Czech book market. The conclusion of the work is dedicated to summarizing the facts found related to the publisher's personality