Analysis of Tourism Demand in Selected WB Countries during the COVID-19 Pandemic

The subject of this chapter is tourism demand-side investigation in the following Western Balkans (WB) countries - Bosnia and Herzegovina, Montenegro, North Macedonia, and Serbia during the period 2019 M1 – 2021 M6. The chapter addresses the changing structure of tourism demand with the increased share of domestic visitors in all observed WB economies. Furthermore, the ongoing health crisis has emphasized the fundamental problems of tourism sectors in observed WB economies: very high seasonality and insucient attractiveness of certain types of destinations. Improving the attractiveness of destinations (especially cities) for domestic guests through the development of modern tourism products, implementation of advanced ICT solutions, and customized marketing and promotional activities has the potential to improve the structure of guests and consequently mitigate the sector’s resistance to similar shocks in the future