DIGITAL INNOVATION, MANAGEMENT BY OBJECTIVES AND BUSINESS PROCESSES OF TELECOMMUNICATION INDUSTRY IN NIGERIA.

There is now a technology revolution that is drastically transforming how individuals are living, working, and interacting with each other across the globe. This massive and encompassing digitalization of business and technology is creating both challenges and new possibilities for organizations. Businesses need to restructure their operational structure to accommodate new kinds of resources and work methods associated with new goods and services. The broad objective of this study is to explore the moderating role of Management by Objectives (MBO) in the relationship between digital innovations and business process. While also confirming the role digital innovation plays on businesses processes. A well-structured questionnaire was made use of as the instrument for collection of data, and distributed to research participants, of which 269 were retrieved and filled out appropriately. Partial Least Square analysis was used to analyze the data. The research concluded that digital innovation has a positive and significant impact on the business processes of telecommunication companies in Nigeria. However, it was discovered that management by objectives has a positive but insignificant role on the relationship between digital innovation and business processes. In addition, the study recommended that telecommunication companies in Nigeria should implement digital innovative strategies to drive better performance of its business processes. Lastly, this research recommended that future research should focus on other companies within and outside the telecommunication industry. Also, further research can be conducted using mixed method, as it may provide a stronger result