AKTIVITAS KOMUNIKASI PEMASARAN DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN LOMBOK TENGAH UNTUK MENINGKATKAN JUMLAH KUNJUNGAN WISATA PADA TAHUN 2021

The number of tourist visits in Central Lombok Regency in 2020 experienced a decrease in the number of tourists. But in 2021, the number of tourists arrival’s has increased by almost 100,000 people. The increase in the number of tourist visits was due to marketing communication activities carried out by the Tourism and Culture Office of Central Lombok Regency. This study aims to determine the Marketing Communication Activities of the Tourism and Culture Office of Central Lombok Regency to Increase the Number of Tourist Visits in 2021. This research uses a qualitative research method with a descriptive research type. Determination of research subjects by using purposive sampling technique, the number of research subjects is 4 (four) people. Data collection techniques were carried out by interviews and documentation. The data analysis technique uses the model of Miles and Huberman data analysis. The results of this study indicate that marketing communication activities carried out by the Tourism and Culture Office of Central Lombok Regency are through advertising, sales promotion, personal selling, public relations, and direct marketing. The marketing communication activities carried out show an increase in the number of tourist visits in 2021