KOMUNIKASI PEMASARAN MELALUI INSTAGRAM PADA VENDOR WEDDING PHOTOGRAPHY DALAM MENINGKATKAN JUMLAH CUSTOMER (Studi pada Vendor Wedding Eternal Memories di Kota Batu)

Social media is currently growing very rapidly as a means of interacting with various groups around the world. This development is then used as a promotional media that is considered effective. Social media is a development in disseminating information and getting information. Dissemination of information is becoming more developed, the ease of obtaining information can make information spread quickly and widely. Dissemination of information also does not need to require a fairly expensive cost and is also coupled with the advantage that it can provide some information to each user. The users also very easily access the information they need and want, this is the advantage of using social media. This research method uses a descriptive type approach and qualitative methods, data collection analysis used using interviews, observation and documentation as data collection techniques. Interviews conducted by researchers related to marketing activities that occurred during the Covid-19 pandemic, what is the role of online-based social media and also the current development of the wedding photography business. Observations of researchers in observing the marketing strategies used by wedding vendors Eternal Memories strategies carried out on social media. Documentation is an important factor to get the data needed by researchers to document marketing activities for wedding photography. The use of Instagram is not only as a medium of buying and selling, but it can be seen that the target and target market that we want can also be seen and the reach of the area we want can be seen. In increasing the number of customer wedding vendors, Eternal Memories applies several elements, namely marketing communication activities carried out by Eternal Memories, namely using internet and word of mouth marketing communication elements