PENGARUH KOMPONEN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PAVO COFFEE

One of the commodities that are widely cultivated in Indonesia is coffee. Coffee is a commodity in the plantation sector that has great market opportunities, both domestically and abroad. In terms of production, Indonesia ranks third after Brazil and Vietnam with a plantation area of 1.2 million hectares. This situation occurs because the productivity of Indonesian coffee is lower than Vietnam (Nuhfil, et al., 2012). The growing number of coffee and coffee enthusiasts in Indonesia makes business people use this phenomenon as an opportunity and a competition arena for them to open a coffee shop business, such as PAVO Coffee. The coffee shop itself was created with interesting concepts so that consumers can enjoy not only a cup of coffee, but also the comfortable place. That way consumers feel more comfortable and choose the same coffee shop as their choice to feel their spare time. The purpose of writing this research is to find out how much the quality of service influences the customer satisfaction