KEHIDUPAN PRAKTIS ERA MODERN (Analisis Semiotika Pada Iklan Indomie Edisi 50 Tahun di Youtube)

The research began with the author's interest in the world of advertising which was broadcast through YouTube, especially in the 50 year edition of Indomie advertisements. The creativity of advertising media in presenting messages and products at once in one package. This study uses a qualitative approach. The method used in this research is semiotic analysis method. Semiotic analysis is a method that can examine the signs contained in an object to know the meaning contained in the object. The data analysis used in this research is the semiotic analysis method from Roland Barthes. The object of research used is the 50 year edition of Indomie advertisement on YouTube which discusses communication symbols, cinematographic aspects, and practical life in the Indomie advertisement so that the denotative, connotative and mythical meanings of the relationship between the two will be obtained