PERUMUSAN STRATEGI PEMASARAN DENGAN MENGGUNAKAN ANALISIS SWOT DAN QSPM PADA PT. RUMAH KULINER INDONESIA

The purpose of this research is to formulate a marketing strategy that can later be applied by the company PT. Indonesian Culinary House. By using SWOT matrix analysis and Quantitative Strategic Planning Matrix (QSPM). From the analysis carried out, it is obtained that alternative marketing strategies are maintaining quality for customer loyalty and satisfaction, developing products from product design to product variants by utilizing technological advances, maintaining good relations with suppliers, and taking advantage of population growth and changes in consumption patterns of modern society by providing a wide variety of products at affordable prices. The recommended priority marketing strategy is to take advantage of population growth and changes in consumption patterns of modern society by providing various product variations at affordable prices