STRATEGI PENGEMBANGAN OBYEK WISATA TAMAN EDUKATIF SUMBER MARON DI KABUPATEN MALANG

This study aims to determine the "Source Maron Educational Park Tourism Development Strategy, Malang Regency" based on its potential. The method of analysis in this research is descriptive qualitative, and the type of research used is SWOT analysis. The result is a numerical scale, then analyzed using the IFE matrix, EFE matrix, SWOT matrix and IE matrix. Data collection techniques using observation, interviews, and documentation. The results of this study can be concluded that the right strategy for the development of the Sumber Maron Educational Park tourist attraction is an aggressive strategy in an effort to develop parking lots by maximizing all forms of strength and potential