PENGARUH KEMUDAHAN PENGGUNAAN, KEPERCAYAAN PENGGUNAAN DAN RISIKO PENGGUNAAN TERHADAP MINAT MAHASISWA DALAM MENGGUNAKAN SHOPEEPAY PADA APLIKASI SHOPEE (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Malang)

This study aims to examine the factors that can affect a person's interest in using shopeepay as a means of transacting online. The variables used are ease of use, trust in use and risk of use. The population of this study were FEB students of the University of Muhammadiyah Malang class of 2019. The sample used in this study was 80 respondents. The method of data collection is the questionnaire method. Data analysis was carried out by classical assumption test and regression analysis using the SPSS 25 test tool. The results of this study indicate that: (1) There is a positive and significant effect of Ease of Use on Interest in using Shopeepay as indicated by the regression coefficient value of 0.411 and a smaller significance value, namely 0.003 0.050, (4) There is a significant positive effect of Ease of Use, Trust in use and risk of use together on Interest in using shopeepay which is indicated by the value coefficient determination (Adjusted R2)of 0.369 or 36.9% which means that it contributes to the same effect, while 63.1% is influenced by other variables outside of this research