PENGARUH LITERASI KEUANGAN, RETURN, DAN RISIKO TERHADAP MINAT MAHASISWA BERINVESTASI SAHAM (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang)

This research is a quantifiable study that aims to determine empirically the influence of financial literacy, return, and risks on students' interest in investing in stocks. The population used in this study was students of the Faculty of Economics and Business, University of Muhammadiyah Malang and purposive sampling to determine the sample, with a total sample of 120 students. The data used is primary data with data acquisition through coesioner spreading. The data analysis technique used the SmartPLS application based on the Structural Equation Model (SEM). The results showed that financial literacy has a positive and significant effect on students' interest in investing in stocs. Return has a positive and significant effect on students' interest in investing in stock. Risk does not affect students' interest in investing in stock