PERAN PEREMPUAN DALAM PEMANFAATAN MEDIA ONLINE SHOP UNTUK MENINGKATKAN KESEJAHTERAAN KELUARGA PADA MASA PANDEMI COVID-19 DI KOTA MALANG

Solikha, Nadyatul 2022, 201610030311008. The Role of Women in Utilizing Online Shop Media to Improve Family Welfare During The Covid-19 Pandemic in Malang City. Women have an important and dominant role in a family, not only caring for and doing household activities but also maintaining family welfare. The role of women during the Covid-19 pandemic is one of the keys to improving family welfare, care, extra attention from a woman in the family is needed to face the Covid-19 pandemic. This research uses a qualitative approach with a descriptive type. Data collection techniques are carried out by observation, interviews, and documentation. Meanwhile, the data analysis technique uses an interactive model by Miles and Huberman, namely data reduction, data presentation, and drawing conclusions. The results of this study show that, the role of women in improving family welfare during the Covid-19 pandemic is the role of a wife, the role of a mother for their children, the role of a wife and mother who maintains family resilience during the Covid-19 pandemic, and the role of a wife who helps the husband in the family economy