The Dilemma and Solution of Taiwan's Tourist Industry on Chinese Tourists:Application of TRIZ Method to Tourist Industrial Innovation

[[abstract]]陸客來台觀光自2008年後蓬勃發展，旅遊產業市場在此高度競爭下產生諸多的變化，無論在旅行業者或陸客，均朝質變與量變的演進發展也因此逐漸產生困境。旅行業者己需採用有別以往的治理觀點來面對市場。陸客市場由早期的團客模式逐漸演進成自由行模式，然而兩者經營獲利模式卻截然不同，故旅行業者在現今市場結構變化下，其因應方案之探討可透過TRIZ系統創新分析法來發展。TRIZ的解析方法乃具有「全面性架構」的觀點來進行分析，故對於問題所的方法解亦呈現出「配套方案」的形式來因應，對於產業與業者在實務做法上深具指導性。本研究透過實際市場參與和觀察訪談來進行，進而產生旅遊產業之創新模式，故本研究貢獻如下：一、探詢產業演進趨勢與市場治理方向。二、找出個別事業的發展機會。三、透過跨領域科學方法的應用以產生有別以往的系統創新方法，而研究結果所產生之管理意涵可供產業政策管理者與市場從業者在擬定經營策略時之參考。[[abstract]]Chinese tourists to Taiwan had boomed since 2008 and rapidly changed Taiwan tourist industry in terms of quality and quantity. Therefore, the tourism of Taiwan has to strategize their business with new angle. However, the business profit model had altered from the group tours for Chinese tourists to Chinese individual tourists and their value pattern are extremely difference. This study provides a new perspective to solute the dilemma of Taiwan’s tourist industry; based on the TRIZ of engineering, this study utilize a TRIZ-based method to examine the evolution trajectory of tourist industry. Then, this work yields serval innovative solution for tourism. These systematic solutions are easily to practice for firms and authorities. The aims of this study are empirically investigating the evolution trajectory of tourist industry and market trend, to strategize a new business pattern for firms, and applying cross-domain method to explore tourist industry for innovate business model. The results of this study provide the management implications for firms and policy makers.[[note]]TSSC