Application of AHP and DEMATEL Methods in Choosing and Analysing the Measures for the Distribution of Goods in Szczecin Region

Urban areas are centres of business and innovation. Freight transport is indispensable for the proper functioning of any modern urban society. Urban areas cannot function without an appropriate freight transport system, due to the need to replenish stocks of food and other goods in retail shops. The complexity of the decisions concerning implementation of measures to improve the movement of goods in the city requires tools designed to support this process. In this context, a research gap and a research problem occur—how to obtain a reliable set of factors for development of sustainable urban freight transport (UFT). The purpose of this article is to introduce the possibility of applying the Analytic Hierarchy Process (AHP) as well as the Decision Making Trial and Evaluation Laboratory Method (DEMATEL) in choosing a set of measures and in analysing the field of distribution logistics, which will help to solve delivery problems and streamline cargo flow in Szczecin, in the context of sustainable development. This paper presents the findings of a survey in which experts evaluate the main coefficients for sustainable freight transport in the city area. Using both AHP and DEMATEL methods, we have concluded that: (i) all coefficients from administrative, financial, technical and promotional measures are highly interconnected; (ii) strategy of freight transport development should take into consideration how these coefficients influence each other; (iii) P2—eco-driving trainings, T4—alternative delivery systems and P1—promotional campaigns for sustainable transport are the most important criteria and should be priorities for investments; (iv) A1—implementation of loading/unloading and transit restrictions—highly influences other coefficients; (v) T2—intelligent route guidance in freight transport is greatly influenced by them