Exploring the Paths to One Million Plug-in Electric Vehicles by 2015 Using MA3T Model

The U.S. government’s goal, announced in 2011, of putting one million PEVs on the road by 2015 represents a key milestone for the deployment of PEVs in the U.S. However, the forecasts of PEV consumer adoption are not as optimistic as manufacturers’ announced production claims. With an overarching objective of exploring alternative paths towards one-million PEVs on the road in the U.S. by 2015, this paper presents a number of possible strategies and evaluates their impacts on PEV market share